
Act Before You REact
Tyre Safety months runs from 1-31 October with charity TyreSafe is encouraging road users across the UK to Act Before…
Funded by The Road Safety Trust, the innovative Project PRIME has already transformed motorcycle safety in Scotland, where specially designed road markings at 22 trial sites led to dramatic improvements in rider behaviour and safety on left-hand bends.
Key findings from over 32,000 motorcycles observed on video at these sites include:
These remarkable results earned Project PRIME the prestigious;Prince Michael International Road Safety Award in December 2023 , celebrating its outstanding contribution to road safety.
Now, a newly released PRIME installation toolkit provides local authorities and their road safety partnerships with the resources to replicate its success.
Developed by Transport Scotland, in collaboration with BEAR Scotland and renowned expert Professor Alex Stedmon, the toolkit offers practical guidance based on the project’s real-world trials.
A global impact on road safety – The toolkit has already sparked interest from road safety experts worldwide, including those in continental Europe, South Africa, and Australia.

Tyre Safety months runs from 1-31 October with charity TyreSafe is encouraging road users across the UK to Act Before…

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