#StopTheCrash campaign launch in India during inaugural Global NCAP World Congress

For the first time in India, the #StopTheCrash Partnership will host a live demonstration of crash avoidance technologies during Global NCAP’s inaugural World Congress event in Delhi.

Launched at the Buddh International Circuit, the Indian #StopTheCrash campaign event has a special focus on the life saving benefits of Electronic Stability Control (ESC), Autonomous Emergency Braking (AEB) and Anti-lock Braking Systems (ABS) for motorcycles.

David Ward, Secretary General of Global NCAP and Chairman of the #StopTheCrash Partnership said: “Technologies such as ESC and AEB have the potential to avoid thousands of deaths and serious injuries every year in India. The Indian government has already taken an important lead on vehicle safety technology by mandating a requirement for ABS on motorcycles. The #StopTheCrash Partnership would now encourage the introduction of ESC and AEB as an important next step in the regulatory requirement for all new cars sold in India.”

Rohit Baluja, President of the Institute of Road Traffic Education said:

“The Institute of Road Traffic Education is proud to partner the #StopTheCrash campaign during Global NCAP’s inaugural World Congress. The Congress brings together road safety delegates from across the World, including representatives from all of the NCAPs worldwide. The message is clear, early adoption of crash avoidance systems like Electronic Stability Control (ESC) as a standard requirement in new cars will help save thousands of Indian lives.”