Successful Australian student road safety campaign launches across London

9 September 2021

A road safety campaign created by a London College of Communication (LCC) student encouraging road users to consider other road users’ safety is featuring on more than 40 prominent London billboards in an initiative supported by FIA Foundation, alongside Transport for London, Zurich Insurance and Ocean Outdoors.

The 'We are all fragile under our shells' road safety campaign was created by University of the Arts London student Agota Rencsenyi for the 2021 Re:act behaviour change program, which challenges university design students to create a campaign that raises awareness among 18-25 year-old road users of a critical road safety issue.

An initiative of strategic behaviour change agency Hard Edge, it is the second successive year the international program has been conducted in London. It runs in most states in Australia and the program will expand into North and South America in coming months.