TyreSafe Launches “Safe and Save” Campaign

TyreSafe, the UK’s tyre safety charity, has announced the launch of its highly anticipated “ Safe and Save ” campaign as a part of this year’s Tyre Safety Month. With a playful yet impactful approach, this campaign aims to educate and empower motorists across various groups to prioritise tyre safety, save money, and reduce risks associated with driving on underinflated tyres. The campaign is a timely reminder of the simple, but effective behaviours motorists can exhibit to make meaningful savings.

The “Safe and Save” campaign leverages the power of animation, press templates, a comprehensive social media toolkit, and print-ready materials to engage and support motorists in taking a proactive stance on tyre safety. While the campaign carries a humorous tone, it underscores the vital message of the dual importance of being safe on the road and saving money. It compares ‘real life’ savings achieved by performing tyre checks with ineffective and counterproductive ‘cost-saving’ hacks.