Why Distracted Driving Campaigns don’t work

In an engaging blog explaining why distracted driving campaigns often don’t work, Mi Ae Lipe highlights that deeper issues lie at the root of the problem and that these that aren’t being considered, let alone discussed and tackled constructively.

Further views about distraction and its consequences are outlined in an IAM White Paper which shows that driving while distracted, whether by mobile phones, sat-nav systems, radios, children, smoking, eating or perhaps just daydreaming, is ubiquitous and anecdotally, on the increase.