FirstCar engaging with young drivers
FirstCar has announced that it will be turning its TikTok channel into a collaborative platform to engage with young drivers.
Set up 18 months ago, the channel has amassed more than 50,000 followers – and 1.7 million video views.
FirstCar says with an established and growing audience, now is the perfect time to make its account ‘the young driver channel on TikTok’, collectively led and funded by road safety teams.
The aim is to help road safety teams reach young drivers in their areas.
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