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About us

RoadSafe is a charitable partnership which brings together private sector with government and road safety professionals.

Our mission is to reduce road deaths and injuries by supporting and encouraging partnerships between private sector businesses, traffic engineers, the police, public health authorities and road safety professionals to promote the safe design and use of vehicles and roads by sharing knowledge and encouraging innovation.

We bring together representatives from government, the vehicle and component manufacturing, insurance and road transport industries, road safety professionals and specialist media, to find new approaches to reducing casualties amongst vulnerable groups.

We are unique as we are currently the only forum which gathers all these representatives to work together. Launched in October 2001, it has grown from the respected Prince Michael International Road Safety Awards, which have been recognising outstanding achievement and innovation in road safety since 1987.

Our primary objectives are:

  • To support and encourage partnerships between road safety professionals, private sector and government.
  • To champion the adoption of a ‘Safe System’ approach to casualty reduction.
  • To promote good practice and sharing knowledge.
  • To recognise achievement and innovation.
  • To demonstrate the commitment of sponsors to reducing road casualties.

We are committed to the Global Decade of Action for Road Safety and a member of the UN Road Safety Collaboration. We are recognised as a 'partner' by the Department for Transport (DfT). We are committed to supporting the government's road safety agenda by developing initiatives in partnership to achieve specific casualty reduction targets.

Our partners include SMMT, leading car, commercial vehicle and component companies, insurance companies and many other organisations in the transport sector. We are represented on a number of professional bodies including AIRSO, IRSO, IAMPACTS and RoSPA.

Our key programmes are: