A new campaign to get us thinking: 'Safer Vehicle Choices Save Lives’

3 July 2018

After many years seeing the number of lives lost on our roads decrease, concerningly, this trend has reversed and the number of Australians and New Zealanders dying on our roads is increasing.

ANCAP research has shown the age and relative safety of a vehicle is a likely contributor. Therefore it has launched a new awareness campaign encouraging community conversation and consideration of safer vehicle choices.

The ‘Safer Vehicle Choices Save Lives’ campaign highlights the different crash outcomes between occupants of older vehicles and more modern vehicles. It depicts the parallel lives of two individuals – a younger female and a middle-aged male – their fate decided by the vehicle they choose to drive.

“This is the first campaign of its kind, where the vehicle is profiled as being the life-saving factor in a crash,” said ANCAP Chief Executive, Mr James Goodwin.

“Many road safety campaigns have tended to focus on behavioural aspects such as speed, fatigue, drink driving and enforcement. They remain vital, however this campaign highlights the importance of choosing a safer vehicle.”

“A mistake on the road – whether it be yours or someone else’s – can be fatal, so the campaign asks the community to consider how safe the vehicle is that they, or their family, are driving.”

For more detail please click here.