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Join the Global Road Safety Campaign #SlowDown

6 March 2017

The Fourth United Nations Global Road Safety Week will be held from 8-14 May 2017. This Week will focus on speed management and what can be done to address this key risk factor for road traffic deaths and injuries. Therefore it launches action through the ongoing campaign: Save Lives - Slow Down

The campaign seeks to increase understanding of the dangers of speed and generate action on measures to address speed, thereby saving lives on the roads. It also calls for urgent action around speed management to reduce road traffic deaths and injuries by 50% by 2020; the target established in the Global Goals for Sustainable Development for the next 15 years (2030).

Please organise an event however small and register it here.

10 steps for developing road safety mass media campaigns - a WHO Toolkit Road Safety Mass Media Campaigns is of particular value to those from in low- and middle-income countries. This step-by-step guide aims to strengthen the implementation of similar campaigns in low- and middle-income countries where the burden of road traffic crashes is highest. It is targeted at those who are charged with overseeing the development of mass media campaigns, as part of broader efforts to increase public awareness of road safety laws and persuade the public to abide by them.

More information and resources are available on the exciting new Global Road Safety Week website

 

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