Managing road risk: Leadership and Business benefits

28 September 2023

In a Driving for Better Business interview, Amanda Burch, Managing Director at ATA Sameday, speaks to Dr Neale Kinnear, Head of Behavioural Science at Humn, about approaching risk management.

Recent casualty data suggests that, on average, someone is injured on Great Britain’s roads every 4 minutes. Every 18 minutes, one of these will be fatal or serious, meaning that it will be life changing.

For anyone operating a fleet, this is the sobering reality of the risk their drivers and vehicles are exposed to each day. There are many factors that a fleet can’t control (e.g. road design, infrastructure, speed limits, other road users), but with the right policies and use of data, operators can manage their fleets to reduce exposure and protect their drivers and the public.

Doing so also makes them an active part of what is called the ‘Safe System’, where everyone takes responsibility for road safety.