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Texaco is teaching road safety lessons to children

1 November 2006

Texaco is handing out thousands of free books. There are five books in the series, which centres on Hector, a boy with a vivid imagination who discovers lots of road safety messages such as the importance of using a seatbelt and crossing the road safely.

More than 1.7m copies are now available at Texaco garages. They will include a reflective sticker that children can attach to their school bag.

The campaign will be supported by point-of-sale materials and a website, has been launched to coincide with the arrival of the books.

The Department for Transport, which runs the Think! Road safety campaign, provided the road safety advice. The books are written by Natalie Herbert and Tristan Poulter and illustrated by Tom Percival.