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Driving in the wet weather - Tyre Safety Month

31 July 2014

After the wettest winter on record, this year’s campaign which runs throughout October will focus on the importance of driving on tyres with adequate tread depth, with a particular emphasis on the dangers of aquaplaning.

A suite of new campaign materials is now available to order or download from the TyreSafe website, ensuring you have plenty of opportunity to plan activities within your organisation. We’ve also developed a campaign toolkit and partner case studies to give you further inspiration and ideas about how you can get involved.

For more details about the campaign, to register for materials or to partner with another road safety organisation, visit the campaign microsite

This October’s Tyre Safety Month campaign has received a major boost with the news that Road Safety GB has become an official supporter of the campaign’s organiser TyreSafe.

As a national road safety organisation that includes representatives from many groups across the UK, such as local government road safety teams, Road Safety GB’s involvement is expected to help raise awareness about October’s campaign further than ever before, helping to make the UK’s roads safer.

“We’re delighted to formally mark our ongoing partnership and collaboration with Road Safety GB,” comments Stuart Jackson, chairman, TyreSafe. “Correct tyre care and maintenance is an essential element of road safety so it’s fantastic that Road Safety GB will be supporting our ongoing campaigns. Not only will this help to raise the profile of tyres within the wider road safety agenda, but it will directly help to educate motorists and reduce the number of tyre related road casualties.”

With more than 1,200 casualties occurring on the UK’s roads every year as a result of illegal, defective or under-inflated tyres, Road Safety GB joins a number of major road safety organisations who share concerns about tyre safety issues and support TyreSafe’s activities such as the Highways Agency, the Chief Fire Officers Association and the Driver and Vehicle Standards Agency.

As a supporter of TyreSafe, Road Safety GB will have access to a wealth of resources to help it and its partners educate drivers on a wide range of tyre safety topics such as correct inflation, adequate tread depth and part worn tyres. Meanwhile TyreSafe will have even greater access to road safety teams around the UK as well being able to utilise Road Safety GB’s experience, learning and research acquired in other road safety areas.
 

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