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Motorists warned of the dangers of texting at the wheel

1 May 2009

The dangers of texting while driving are highlighted in a new hard-hitting THINK! campaign launched today after research showed that 30% of young drivers admitted to texting at the wheel.

Using a mobile phone at the wheel is considered the second most unacceptable driving behaviour among motorists with 93% agreeing that texting while driving is dangerous. However, 12% of all motorists admit to texting while driving.

The new radio advert features a driver's voice spelling out a text message followed by the harrowing sound of a car crash.

An online 'Driving Challenge' game - which demonstrates how using a mobile at the wheel can completely distract the driver - is being circulated online via social networking communities and entertainment sites. In addition, the shocking THINK! TV ad will be returning to our screens to remind call.

More information is available here.