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New Cartoon to Help Reduce Motorcycle Casualties

14 May 2009

Many European roads have poor safety engineering features and are the cause of crashes. ACEM’s campaign intends to encourage riders to identify road infrastructure shortcomings and adapt their behaviour accordingly.

The first six episodes are available from Lucky 13 in English, Spanish, Italian, French, German, Dutch, Portuguese, Swedish and Slovenian. Lucky 13 will soon be available in Polish and Czech.

Lucky 13 was presented to the European Commission at the European Road Safety Day held in Paris last October and is part of the initiatives developed in the framework of ACEM’s commitment to European Road Safety Charter aiming at reducing road fatalities by 50% by 2010.