Self-Driving Information Toolkit

2 May 2023

A new toolkit has ben launched to provide a set of clear definitions, terminologies and explanations, using plain language for use in self-driving vehicle marketing. It contains specific guidance on how the first commercially available self-driving feature – AUTOMATED LANE KEEPING SYSTEM technology – operates, and will be updated as other features become available.

Developed by the Centre for Connected and Autonomous Vehicles’ AV-DRiVE Group, the toolkit will provide messages, guidance and material that can be embedded within marketing and communications strategies.

AV-DRiVE includes the Society of Motor Manufacturers and Traders (SMMT) and representatives from the insurance industry, advertising sector, law enforcement, road safety organisations including RoadSafe and other government departments.

By working together to communicate clearly and consistently about self-driving vehicle technology, we will build market confidence, avoid confusion and harness the full benefits of this technology.

The Toolkit is available on the CAV Safety Hub here.