UN & JCDecaux launch Global Road Safety campaign

21 September 2023

The United Nations Secretary-General's Special Envoy for Road Safety, Mr Jean Todt, and Jean-Charles Decaux, co-CEO of JCDecaux, have launched a new UN Global Road Safety campaign to address road traffic crashes, which are the leading cause of death for people aged 5 to 29 around the world. 

Road traffic crashes kill 1.35 million people every year and injure over 50 million, often for life. Developing countries account for 93% of the victims. The most vulnerable road users (pedestrians, cyclists and motorcyclists) and the poor are disproportionately affected worldwide.

Over the next two years, the campaign will appear on billboards and in public areas in 80 countries worldwide thanks to a global partnership with JCDecaux. Displayed in about 1,000 cities, the campaign will be translated into 30 languages.

Under the motto #MakeaSafetyStatement, the campaign gathers celebrities to encourage road users to adopt simple and effective rules to stay safe on the road.