Home Menu Search

Volvo Cars to launch autonomous driving

27 April 2016

Story from Fleet News

Volvo is to launch a semi-autonomous car trial on public UK roads next year, with 'real families' driving the cars.

Volvo’s  test will be called ‘Drive Me London’ and will differentiate itself from other programmes by using real families driving autonomous cars on public roads. 

Volvo will source its data from these everyday users and use this data to develop autonomous driving cars that are suitable for real-world driving conditions, rather than the more unrealistic conditions found on test tracks. RoadSafe partner Thatcham Research will be providing the technical data analysis and any professional test drivers needed as part of the trial. 

Drive Me London will begin in early 2017 with a limited number of semi-autonomous driving cars and expand in 2018 to include up to 100 cars, making it the largest and most extensive testing programme on Britain’s streets. 

Peter Shaw, chief executive at Thatcham Research, said, “This is a landmark trial in the development of autonomous driving. The data collection and analysis will for the first time provide real world insights into how drivers actually react to autonomous driving in actual road conditions.”

"Research in the US by NHTSA predicts that by 2035, as a result of autonomous and connected cars, crashes will be reduced by 80%. Additionally, if a crash unfortunately can’t be avoided, then the impact speed will also drop as a result of the system’s performance – reducing the severity of the crash,” added Shaw.

“Autonomous driving represents a leap forward in car safety,” said Håkan Samuelsson, president and chief executive of Volvo Cars. “The sooner AD cars are on the roads, the sooner lives will start being saved.” 

Related news, events and information

Drive Me - Autonomous Car

9 September 2016 – Volvo Cars has officially kicked off Drive Me, the world's most ambitious and advanced public autonomous...

Europe’s car safety framework needs ‘overhaul’

23 March 2016 – Story from Newspress. Responding to the European Transport Safety Council's (ETSC) call for an overhaul of the...

DVSA chief to speak at Young Driver Focus 2017

25 January 2017 – Story from Road Safety GB. The country’s chief driving examiner will explain to delegates at the 2017 Young...

Driving test changes to 'better reflect real-life driving'

15 July 2016 – Story from Fleet News. Changes to the driving test will better reflect real-life driving, says the Driver and...

Highways England Innovation Strategy

8 April 2016 – An innovation strategy that sets out how £150 million will be spent on harnessing new technology - including...

Stop the Crash Experience Life Saving Technology

1 November 2017 – Advanced Driver Assistance Systems (ADAS) technology is proven to reduce collisions and costs, yet take up of...

Young drivers don't see dangers of driving tired

17 December 2015 – A study has found that driverrs are more likely to get behind the wheel drowsy than drunk, despite it being...

Jaguar Land Rover to begin UK real-world tests of autonomous technologies

15 July 2016 – Story from FleetWorld. Under the plans, the carmaker will roll out a fleet of more than 100 research vehicles...

Analysis highlights rural drink drive problem

21 December 2015 – Story from Road Safety GB. The analysis has been compiled by Road Safety Analysis (RSA) to support the...