National Highways
National Highways makes safety its number one priority – any death on our roads is one too many.
Its current campaign is centred on directing drivers to the ‘Driving on Motorways’ hub providing information on smart motorways and how to drive safely on them. The primary audience for this campaign is all drivers with a focus on a secondary audience of young females.
The hub carries much valuable information and engaging video material including a road trip along a smart motorway with presenters Suzi Perry and Ortis Deley.
Related news, events and information
‘Smart Motorways Stocktake’
12 May 2022 – National Highways has published its Second Year Progress Report which sets out its continuing progress on all...
Support hub for learner drivers
1 July 2018 – To cooincide with the learner drivers being allowed on UK Motorways Highways England and a group of transport...
Hauliers urged to ‘get Smart’ on motorway driving
4 May 2018 – Story from Driving for Better Business. Haulage companies across the UK are being urged to enrol their drivers...
All new smart motorways scrapped
16 April 2023 – New smart motorways to be removed from government road-building plans due to financial pressures and lack of...
UK National Emergency Area Retrofit Programme
2 January 2023 – In January 2022, the UK Government's response to a Parliament's Transport Select Committee report The roll out...
UK Smart motorway rollout to be paused
12 January 2022 – Government pausing the rollout of new all lane running smart motorway schemes. rollout of new all lane running...
AA Trust wins Prince Michael International Road Safety Award for ten years of innovative road safety campaigns
11 December 2018 – Press release from the AA Charitable Trust. The AA Trust has been awarded a prestigious Prince Michael...
Rules around motorway driving for new motorists
22 August 2023 – In 2021, more than 60 billion miles of motorway driving were accumulated by vehicles in the UK, with 71,000...
Think Mates for Life Campaign re-Launched.
21 November 2022 – THINK! is relaunching its Mates for Life drink drive campaign. The short films show a young man encouraging his...