Home Menu Search

Consumers can help reduce road deaths

9 July 2010

Consumers need to know more about the latest technology, to help continue the decline in casualties on Britain's roads.

Improved electronic safety technology, found in newer vehicles, has helped reduce the severity of crashes. However, there is evidence to suggest the majority of car owners are unaware of the latest systems.

This evidence raises concerns that consumers may not be prepared to make informed choices about safety when buying a new or second hand vehicle.

Electronic stability control is one example. It helps stop a vehicle skidding and has been on the market for more than 10 years.

Research from the Insurance Institute for Highway Safety, shows it can reduce collisions by more than 40%, but eSafetyAware has found less than 40% of the UK’s car buying population is aware of it.

The motor industry has led the way in developing ESC. It is now available in almost half of all new vehicles and, following legislation, it will be mandatory in all new vehicles by 2014.

RoadSafe director, Adrian Walsh says, “The market is led by consumers, and uptake of this technology has been slow. People must be better informed of other eSafety technologies, so they can demand them when buying a vehicle.”

Related news, events and information

Consumers International has joined the #STOPTHECRASH partnership

20 January 2016 – Consumers International (CI), the voice of the world's consumers, has joined the #STOPTHECRASH partnership led...

Euro NCAP Premieres First Rating with Pedestrian Detection

26 April 2016 – Story from Euro NCAP. ​The Toyota Prius is the first car to have undergone Euro NCAP's newest testing of...

EuroNCAP Results

31 August 2016 – Euro NCAP is committed to providing reliable, comprehensive and timely consumer information on the safety of...

Call for urgent action on vehicle safety standards

24 May 2017 – Story from Fleet News. A coalition of industry, NGOs, consumer groups and cities are calling on the European...

Call for ISA to become standard

16 February 2016 – The European Transport Safety Council* (ETSC) has produced a new film calling for over-ridable Intelligent...

New online portal maps resources for older drivers

2 November 2016 – A new online portal of motoring research relating to older and disabled consumers has been launched. The...

ETSC advocates the use of ISA

3 November 2015 – For more than ten years, the European Transport Safety Council has been advocating the benefits of Intelligent...

EuroNCAP marks 20 years of vehicle safety testing

8 February 2017 – Story from Newspress. More than 78,000 lives have been saved since Euro NCAP’s tough crash safety tests were...

MEPs call for new car safety tech to be fitted as standard

17 October 2017 – The European Parliament's Transport Committee has called for new cars to be fitted as standard with a range of...