Home Menu Search

Do be aware, deer!

23 September 2010

Since January 2009, there have been more than 2,000 deer-vehicle collisions recorded on the UK’s motorways and A-roads. Over the whole road network, the Deer Initiative estimates there are 74,000 road accidents a year involving deer.
 

Hitting a large animal like a deer can kill or seriously injure you and cause significant damage to your car. It can also be very distressing. All road users are advised to heed warning signs at the side of the road.


Deer and drivers are most at risk in autumn and spring, particularly around dawn and dusk, when it is common to see the animals on and around the roads. They are often seen in wooded areas but can appear anywhere.


The Highways Agency advises drivers to:

  • Check your speed and stay alert when you see deer warning signs.
  • Be prepared to stop. Try not to suddenly swerve to avoid a deer. A collision with oncoming traffic or another obstacle could be even worse.
  • If you have to stop, use your hazard warning lights.
  • Use full beams where possible in the dark - but dip them when you see deer as they may ‘freeze’.
  • Look out for more if you see one – deer often travel together.
  • If you hit a deer (or witness a collision) and someone may be injured, or if vehicles or deer in the road are a risk to road safety, then you should treat this as an emergency and ring 999 for the Police or Ambulance service immediately. You can use an Emergency Roadside Telephone if one is available.
  • Do not approach an injured deer – it could be dangerous.
  • To report any injured deer to the RSPCA, please ring the 24-hour cruelty and advice line on 0300 1234 999.

Related news, events and information

Newly available research shows massive crash reduction is possible

22 August 2017 – The recently updated evidence available on The Road Safety Observatory shows the significant effect of...

Country Roads Campaign

26 October 2015 – Three people died on country roads every day last year, according to figures released by the Department for...

When it rains it kills: warning to drivers

11 December 2016 – Highways England has launched a new safety campaign warning drivers that ‘when it rains, it kills’ after the...

Euro NCAP puts Autonomous Pedestrian Detection to the test

10 November 2015 – European safety organisation Euro NCAP is introducing a new test that will check how well vehicles autonomously...

New drivers will lose their licence after using their mobile phone just once

28 February 2017 – Story from RoSPA. Young and inexperienced drivers are being warned that one mistake could cost them their...

Driving test changes to 'better reflect real-life driving'

15 July 2016 – Story from Fleet News. Changes to the driving test will better reflect real-life driving, says the Driver and...

Extra care needed on wintery roads

17 January 2017 – Insure The Box, global pioneers of telematics-based car insurance, is urging young drivers to take extra care...

Crashmap Updates

26 September 2016 – Five years after its creation, CrashMap, the award-winning website which allows members of the public to search...

ETSC advocates the use of ISA

3 November 2015 – For more than ten years, the European Transport Safety Council has been advocating the benefits of Intelligent...