Home Menu Search

When it rains it kills: warning to drivers

10 December 2016

Highways England has launched a new safety campaign warning drivers that ‘when it rains, it kills’ after the latest statistics showed that people are 30 times more likely to be killed or seriously injured on the roads in rain than in snow.

The sad fact is that 2,918 people were killed or seriously injured on the roads when it was raining last year, and not slowing down to suit the current conditions was identified as a factor in 1 in 9 of all road deaths.

Highways England is warning that even driving within the speed limit in wet weather could be dangerous if drivers don’t allow extra space between them and the vehicle in front. And the message is being reinforced with rain-activated paint messages visible to people leaving motorway services when it is raining.

A new road safety video has also been produced, directed by award-winning photographer Nadav Kander, which shows rain falling inside the home of a family imagined to have been involved in a serious road collision.

Related news, events and information

Derbyshire road safety partnership honoured with Royal Award

19 November 2016 – Work to improve driver safety for young motorists by Derbyshire’s road safety partnership has been given the...

New Measures announced by UK Government

21 December 2015 – RoadSafe welcomes the UK Department for Transport's announcement of a raft of measures to further improve the...

Realising the Motorcycling Opportunity

23 November 2016 – The government owned company will join the National Police Chiefs' Council (NPCC) and the Motorcycle Industry...

Concern over rise on motorcycle casualties

29 March 2016 – It is not just in Britain that there is increased concern over motorcycle casualties. In Australia, more than a...