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Volvo's new winter tyre programme keeps drivers mobile

15 November 2010

RoadSafe partner Volvo Car UK is aiming to help drivers stay mobile during the annual big freeze with the launch of a new winter tyre programme.

The scheme is a response to last January’s heavy snowfall, which saw the coldest temperatures since 1963 and icy conditions that caused misery for millions of motorists.

Volvo is offering drivers the option of swapping their normal road tyres for winter versions that are better suited to the slippery conditions. The range covers a selection of Volvo models, including the most popular fitments on existing models.

Lee Berrell, aftersales manager at Volvo Car UK, said, “Volvo winter tyres cost no more than normal tyres, but they could stop you at shorter distances regardless of how bad the weather gets. In fact, conditions don’t even have to be that dire before stopping distances are seriously affected.

“To be safe, it is recommended that you switch to a set of winter tyres when the temperature drops below 7°C. In the UK, that’s usually between October and March - so now’s the time to benefit from the Volvo winter tyre programme.”