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RoadSafe for Parents

27 January 2011

RoadSafe for Parents is a new campaign. Its aim is to remind parents of the role they have in influencing young drivers’ safety.

In 2009, more than ten 17-24 year olds were killed in road crashes every week.

Research shows that while the driving test ensures new, young motorists have the practical skills and knowledge, it cannot guarantee they have the experience that helps more established drivers avoid collisions.

Driver attitude and behaviour are a cause in most crashes involving young people, and road safety researchers say that parents have an important influence on this.

Children tend to pick up their parents’ driving habits from an early age. When the time comes for teenagers to learn to drive themselves, the type of advice parents pass on is significant.

RoadSafe for Parents has support from RoadSafe partners including a2om International, the AA, the IAM, the FIA Foundation and the RAC Foundation.

Find information and advice on helping young drivers prepare for the road at www.roadsafeforparents.com.

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