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Michelin supports young people's programme

24 March 2011

Young motorists in Staffordshire are being offered a unique driving experience as part of an innovative road safety campaign.

Teenagers from across the county will be taking to the wheel of a Mini Cooper simulator to feel the effects of driving with under inflated tyres.

The Under Pressure tour aims to highlight the importance of the correct tyre pressure for improving grip on the road, increasing the life of tyres and cutting fuel consumption.

The series of events are being run in partnership with Staffordshire County Council and Michelin, which is based in Stoke-on-Trent, and supports the campaign for Road Safety for Young People in Europe.
 

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