Home Menu Search

Michelin supports young people's programme

24 March 2011

Young motorists in Staffordshire are being offered a unique driving experience as part of an innovative road safety campaign.

Teenagers from across the county will be taking to the wheel of a Mini Cooper simulator to feel the effects of driving with under inflated tyres.

The Under Pressure tour aims to highlight the importance of the correct tyre pressure for improving grip on the road, increasing the life of tyres and cutting fuel consumption.

The series of events are being run in partnership with Staffordshire County Council and Michelin, which is based in Stoke-on-Trent, and supports the campaign for Road Safety for Young People in Europe.

Related news, events and information

Tyre Safety Month

8 October 2018 – This month is annual Tyre Safety Month. Organised by TyreSafe, the campaign asks motorists 'when did you last...

TyreSafe:"Home Safely on Safe Tyres" campaign.

21 March 2017 – Story from Newspress. The Home Safely on Safe Tyres campaign highlights the importance of tyres in keeping...

Tyre Safety Resources available

24 July 2018 – TyreSafe's latest campaign reveals that it's the summer months when Britain's motorists are more likely to be...

TyreSafe recommends a seasonal tyre change with the approach of Winter

27 October 2017 – Story from Newspress. When deciding whether winter or all-season tyres are their best option for the months...