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Viral Campaign goes live in London

10 April 2012

Transport for London's (TfL's) campaign to reduce the number of teenage road casualties in the Capital went viral as Wretch 32 and London girl band Stooshe took to YouTube with clips reminding their fans to take care when using London's roads.

The campaign uses a range of powerful messages to remind young teenagers to take  care when using the road.. The ideas behind the campaign are a result of  in-depth research into teenage behaviour, which has won an award from the Market Research Society.  

More information is available on the Road Safety Knowledge Centre

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