'Slow Down, Speed Kills' campaign launched in Kenya

1 November 2013

The importance of a coordinated approach to road safety is well documented. Perhaps nowhere is this better illustrated than through the work of the Bloomberg Philanthropies Global Road Safety Programme.

Since 2011 in Kenya, through coordinated road safety advocacy initiatives, intensified and improved enforcement of speed laws and powerful awareness campaigns, the programme has brought about a measurable improvement in speed law compliance in the target sites:

• In Thika (pop. 560,000), speed law compliance has improved from 42% (June 2011) to 71% (June 2013)
• In Naivasha (pop. 189,000), speed law compliance has improved from 50% (June 2011) to 77% (June 2013). 

In line with the programme's highly coordinated approach, October saw GRSP conduct a series of Speed Enforcement Workshops with the local traffic police ahead of  launch by the World Health Organization and Ministries of Health and Transport of the latest social marketing campaign on the risks of speeding, 'Slow Down, Speed Kills'.