Home Menu Search

'Slow Down, Speed Kills' campaign launched in Kenya

1 November 2013

The importance of a coordinated approach to road safety is well documented. Perhaps nowhere is this better illustrated than through the work of the Bloomberg Philanthropies Global Road Safety Programme.

Since 2011 in Kenya, through coordinated road safety advocacy initiatives, intensified and improved enforcement of speed laws and powerful awareness campaigns, the programme has brought about a measurable improvement in speed law compliance in the target sites:

• In Thika (pop. 560,000), speed law compliance has improved from 42% (June 2011) to 71% (June 2013)
• In Naivasha (pop. 189,000), speed law compliance has improved from 50% (June 2011) to 77% (June 2013). 

In line with the programme's highly coordinated approach, October saw GRSP conduct a series of Speed Enforcement Workshops with the local traffic police ahead of  launch by the World Health Organization and Ministries of Health and Transport of the latest social marketing campaign on the risks of speeding, 'Slow Down, Speed Kills'.

Related news, events and information

Advice for Global Road Safety Week

24 March 2017 – In the context of the Fourth UN Global Road Safety Week , WHO has released Managing speed . The document...

Join the Global Road Safety Campaign #SlowDown

6 March 2017 – The Fourth United Nations Global Road Safety Week will be held from 8-14 May 2017. This Week will focus on...

Private sector corporate social responsibility programmes recognised.

11 December 2018 – This year, His Royal Highness Prince Michael has made three awards that recognise the huge contribution made...

MPs worldwide launch manifesto calling for urgent action to halve global road deaths

9 May 2017 – Parliamentarians worldwide are being urged to support action to meet the United Nation's (UN) target to halve...

Driving for Better Business Regional Managers

23 January 2018 – The Driving for Better Business (DfBB) campaign was launched on 2007 and is now well-established as a way of...