Global campaign gains momentum

27 January 2015

Using the slogan#SaveKidsLives, the third Global Road Safety Week (4th-10th May 2015) will highlight the plight of children on the world’s roads in a bid to generate action to better ensure their safety.

The centrepiece of the #SaveKidsLives campaign, which was launched in November 2014, is a child declaration, developed with input from children around the world. Road safety policy-makers and advocates across the globe are being encouraged to “sign it”, “show it”, and “deliver it” to those in charge of road safety during the Week.

 A consortium of leading UK road safety stakeholders will work together to focus the need for improved child safety.

In the lead is Road safety GB which is developing a series of simple guides to help schools and other organisations implement low or no cost activities to enhance pupils’ road safety skills and awareness. The week will also see a series of online forums and discussion sessions where road safety professionals around the world will be able to interact with each other and share experiences and ideas to help improve child road safety.

The focus for Driving for Better Business will be to encourage employers to think about their employees children.

We encourage all our readers to plan local action, register their event and sign up and do something to help to Save Kids Lives.