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Choose ESC

8 May 2007

The Europe-wide ‘Choose ESC!’ campaign was launched at the Bridgestone European testing ground near Rome 8th May 2007.

The event was attended by more than 150 key stakeholders from motoring organisations, consumer groups, automotive industry and related suppliers, national authorities from EU member states and representatives of the media.

ESC has been hailed as the greatest road safety innovation since the seat belt.