Parents to Take Responsibility - Think Campaign

24 October 2007

With clocks going back an hour this Sunday (28th October) the Department of Transport THINK! road safety campaign is reminding parents and children to 'Be Safe Be Seen' as the nights draw in.

In 2006 over 100 children aged 4 - 11 were killed or seriously injured while walking in London . The 'Be Safe Be Seen' campaign aims to educated children about the need to use roads safely, to wear bright or reflective clothing and to make sure bikes are properly equipped for use in the dark.

Parents should set a good example to their children when they are out and about with them, whether they are walking, in the car or cycling.

Around 11,500 children are killed or injured on Britain 's roads in 2006 as pedestrians, cyclists or car passengers.

The CopyCat campaign aims to raise parents' awareness that they have a responsibility to teach their children road safety and can do so by setting a good example.

Full details here