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New child resources for parents, teachers or communities

17 October 2011

Despite its successin casualty reduction, in Britain more than 19,500 children were injured on the roads and 55 were killed.

The importance of continuing oublic education is emphasised by the launch of a new THINK! campaign .  This  £700,000 TV and cinema campaign is aimed at children aged six to eleven, and spells out the dangers of not taking care on the roads. Television adverts will highlight the importance of finding a safe place to cross the road while the cinema campaign will remind children of the importance of making sure they can be seen when they are out after dark.

Resources for parents, community groups and teachers are available for viewing or download here. These could be used nationally or in almost any country.

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