Home Menu Search

Blockbuster launched to drive down young casualties

5 August 2008

Road Safety Scotland has developed a new multimedia campaign to encourage a change in young drivers' behaviour on country roads.

In recognition of the challenges involved in targeting this young audience, an integrated multimedia solution was created. The campaign uses media channels in a way designed to disrupt and distract the audience. This strategy underpins the message that ‘one distraction is all it takes’ to cause an accident.

More on the LARSOA web site.

Related news, events and information

#3500LIVES campaign: global celebrities unite to urge personal and political action for safer roads

28 March 2017 – Story from the FIA Foundation. Rafael Nadal, Pharrell Williams and Nico Rosberg are amongst the stars featured...

Young drivers admit to being unsafe

30 September 2016 – Four in ten new young drivers admit they are unsafe on the road and two thirds of parents agree they are at...

Media Advocacy Toolkit is launched

27 July 2016 – In late 2015, GRSP launched its multi-section Advocacy Toolkit, to help in providing clear direction and...

New study highlights the dangers of distraction for young drivers

25 January 2017 – Story from Fleet News. Nearly a quarter (23%) of young drivers have had an accident or near miss in the last...

Targeted safety measures needed to prevent road deaths among young drivers

26 January 2017 – Zero tolerance on drink driving, additional hazard perception training and graduated driver licensing schemes...

Call for urgent action as ‘fatal disconnect’ in global health policies fails child victims of road traffic

22 May 2018 – Story from the FIA Foundation The international community is failing to take action on a global health crisis...