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Blockbuster launched to drive down young casualties

5 August 2008

Road Safety Scotland has developed a new multimedia campaign to encourage a change in young drivers' behaviour on country roads.

In recognition of the challenges involved in targeting this young audience, an integrated multimedia solution was created. The campaign uses media channels in a way designed to disrupt and distract the audience. This strategy underpins the message that ‘one distraction is all it takes’ to cause an accident.

More on the LARSOA web site.

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