About us

RoadSafe is a charitable partnership which brings together private sector with government and road safety professionals.

Our mission is to reduce road deaths and injuries by supporting and encouraging partnerships between the private sector and road safety professionals to promote the safe system, sharing knowledge, encouraging innovation and recognising achievement.

We bring together representatives from government, the vehicle and component manufacturing, insurance and road transport industries, road safety professionals and specialist media, to find new approaches to reducing casualties amongst vulnerable groups.

We are unique as we are currently the only forum which gathers all these representatives to work together. 

Our primary objective is to champion the adoption of a ‘Safe System’ approach to casualty reduction.

• by supporting and encouraging partnerships between road safety professionals, private sector and government.
• by recognising good practice and sharing knowledge.
• by recognising achievement and innovation.