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1 January 0001

In a recent article in Fleet News, By Karla Jakeman, head of automation at TRL said: 'Vehicle manufacturers are actively working to bring these vehicles to the market, with many new models equipped with various automated features, leading to new marketing campaigns targeted at fleet managers and drivers.However, many consumers may not fully understand the implications of terms like "self-driving," "automated," and "autopilot." Thus, it is crucial for those in the CAV industry to assist the public in gaining knowledge about automated vehicles so that they can make informed decisions.'

Read the full article here.

A set of clear definitions, terminologies and explanations, using plain language for use in self-driving vehicle marketing is available here. is available here.