New intervention highlights the risks of distracted driving

9 May 2025

A new Change Blindness intervention developed by University of Warwick researchers highlights the risks of distracted driving whilst highlighting the importance of paying attention to the road.

The research draws upon statistics from the DfT, indicating that human error accounts for 69% of incidents in the UK. Notably, 39% of these arise from drivers failing to observe their surroundings properly, often due to distractions or lapses in attention while driving.

The work has helped to inform driver education programmes and local road safety campaigns. The intervention has been recently adopted by the Warwickshire Road Safety Partnership which has used the intervention across secondary schools, army barracks and local authority training programmes.