Fleet safety benchmarking tool launched to cut work-related road crashes

17 March 2016

Crashes involving at-work drivers are forecast to reduce as employers benefit from a new online benchmarking tool launched with government support.

The tool enables employers across the public, private and voluntary sectors to measure their at-work road safety performance against a wide-range of other organisations.

Measuring both processes and outcomes, it is suitable for use across a comprehensive range of vehicle types including company cars, motorcycles, light commercial vehicles, HGVs, minibuses, buses and ‘grey fleet’ vehicles - privately-owned cars driven on business trips.

The tool uses 30 questions to examine an employer’s current practices across six key areas:

• road safety management policy
• organisational leadership and culture
• journey and mobility management
• driver recruitment, induction, management and wellbeing
• vehicle selection, safety, management and security
• corporate, community and supply chain road safety

Having inputted data, a report will provide question by question responses and feedback including questions scored and reported against averages determined from other users’ information, data tables and graphs based on each of the six sections of gap analysis. Data analysis will provide information on collision rates per vehicle and per one million kilometres driven as well as by vehicle and incident type and location.

After analysing how a specific fleet compares with other tool users, registered participants will be able to access a wealth of resources to enable existing policies to be updated and new risk management solutions introduced. That includes links to best practice and case studies, surgery and good practice request processes and conference call discussions.

The Fleet Safety Benchmarking tool is being delivered as a contribution to the work of the Occupational Road Safety Alliance (ORSA) by the team behind Driving for Better Business (DfBB) campaign with backing from the Department for Transport and in collaboration with a range of fleet-related organisations.

Those organisations include the Freight Transport Association’s Van Excellence programme, global provider of driver safety management solutions Interactive Driving Systems, RoSPA and TRL (Transport Research Laboratory) as well as Fleet Forum, an international interagency association whose focus includes sharing concerns about road safety and fleet efficiency. Support has also come from the Australian National Road Safety Partnership Programme.

The tool was unveiled at the Royal Society for the Prevention of Accidents’ (RoSPA) Road Safety Conference by Melvyn Hodgetts, DfBB campaign manager.

He said, “Fleet decision-makers will know the risk management solutions they have implemented and their outcomes. But is that performance good so momentum can be maintained or can results be improved? Benchmarking will provide the answers.

“Fleet safety is most likely to be improved by the introduction of an integrated set of measures based on the safety culture within an organisation and benchmarking is one of the most effective ways of achieving improvements to road safety in a corporate setting.”

DfBB calculates that of the 1,775 people killed on Britain’s roads in 2014, the most recent year for which Department for Transport data is available, 547 (30%) died as a result of someone driving for work. Additionally, of the 22,807 road users seriously injured in 2014, 5,168 (22%) were at-work driving related.

The new tool is a significant enhancement of Interactive Driving Systems’ Fleet Safety Gap Analysis, an online 10-question solution that allows fleets to benchmark their own responses against those of currently almost 1,400 participants providing an insight into the safety of an organiation’s vehicles and drivers and how they rank against others.

Interactive Driving Systems’ data suggests that among the 12 most active benchmarking participants, representing 170,000 drivers and 80,000 vehicles, more than £11 million has been saved in direct cost reductions over three years as incident claim rates have reduced.

Will Murray, research director, Interactive Driving Systems, said, “Benchmarking is the continuous process of measuring products, services or practices against industry leaders and others to gain new insights and identify improvements. It can focus on process - policies and procedures - and outcomes - key performance indicators on crash data and costs.”

He continued, “Using the tool will help make organisations aware of the business and operational benefits of good work-related road safety management and engage those which are not already committed through a mechanism to compare processes and performance and an awareness of the help, resources and advice available."

Fleet decision-makers and industry welcome Fleet Safety Benchmarking tool launch.

BT, which operates 33,000 company cars, vans and other commercial vehicles, has been in the vanguard of occupational road risk management for many years and is a DfBB business champion.

A long-time user of Interactive Driving Systems’ gap analysis tool, Scott Titmus, BT Fleet customer relationship manager, said, “Many fleets are faced with the same issues and through benchmarking you realise you are not alone in tackling risk areas.”

He points to developing BT Fleet’s mobile phone policy, including tyre wear and tear in driver risk profiles and currently a refreshing of the company’s long-established driver training policy as areas where benchmarking has actively provided information to enabled improvements to be introduced.

He said, “The biggest benefits are from benchmarking against businesses in a similar industry, operating similar vehicle types or similar work patterns. However, ultimately everyone can learn from each other. Benchmarking provides robust data and the argument for change to enable further risk-related improvements to be made.”

Paul Tate manages the 3,700-strong company car and commercial vehicle fleet at Siemens, the world’s largest engineering company, and for the past five years has used Interactive Driving Systems’ online benchmarking tool to analyse its road safety performance in terms of risk assessment processes and driver coaching, collisions and in numerous other related areas.

He noted, “All fleets should embrace benchmarking because it is a clear litmus test of performance against other organisations and identifies areas for improvement. If you don’t benchmark you have no idea of your performance level. Furthermore, you may be focusing on an area where you are already world class when attention should be directed at an area of weakness.”

Siemens has conducted an internal ergonomic tutorial campaign advising drivers how to find the best seating position and thus reduce the risk of back and neck injuries as a result of benchmarking analysis.

Mr Tate said: “We believed that employees were au fait with their vehicles, but it transpired that they were not and were asking for help to find the optimum driving position. Once areas where we can improve have been identified we discuss actions that we can take with other fleet managers and our suppliers,” he concluded.

Ted Sakyi, group fleet manager at Surrey-headquartered construction services company Wates Group, plans to introduce benchmarking having used the tool when in charge of Transport for London's near 1,600-strong vehicle operation.

He said, “I used Interactive Driving Systems’ gap analysis tool for many years at Transport for London and I want to introduce benchmarking at Wates. Benchmarking focuses the mind on best practice. It highlights areas of risk management where a company is doing well but, importantly, areas of concern where improvements need to be made versus the very best.”

Mr Sakyi continued, “There are no downsides to benchmarking, but managers must be honest about their fleet and any shortcomings. When I start to benchmark the Wates’ fleet I will be looking to see how its compares to other fleets operating in the construction sector with a similar vehicle type and usage profile.

The initiative is also backed by Volvo Car UK, which works closely with DfBB to promote the message that safer cars, safer drivers and better management of those who drive for work can reduce business costs and make organisations more efficient and profitable.

Kay Saunders, campaign manager - business sales, Volvo Car UK, said, “Safety is at the core of Volvo Car UK’s values. We believe in building cars around people and for people. A business has to protect its employees and everyone else it comes into contact with and good fleet safety management is vital to achieving that.

“A safe car is not enough, it also has to be about how a business manages safety and how drivers behave while on business. Benchmarking fleet safety has to be the start of the process to understand where you are today and to then be able to plan to move forward and improve for the benefit of all, while also gaining financial business benefits.”

Insurance giant Zurich has its own gap analysis tool and Andy Price, practice leader - EMEA, motor fleet, was a member of the working party that has been instrumental in the development and launch of the new benchmarking tool. 

He said, “Many fleet customers want to know from an insurance perspective how their fleet is performing versus other organisations. However, there are so many variables - type of cover, type of vehicles, where vehicles are being driven, driver profile and many others - it is almost impossible to provide that information.
 
“However, benchmarking how an organisation manages risk provides an insight into how a company manages its work-related road risk when compared with the rest of the market. The online tool identifies where organisations are doing well and where there are opportunities to improve."
 
“The risks are that a business discovers it is doing well and then becomes complacent. However, there is always scope for improvement that will continue to reduce both the total cost of risk and the total cost of ownership.”