Home Menu Search

Horse Safety Initiative

31 March 2016

The British Horse Society has launched a concerted effort to encourage drivers to slow down.

With an increasing number of reported accidents and incidents involving riders and cars, we're building on our solid foundation of road safety education and campaigning to make drivers aware of the need to slow down to 15 miles per hour when they encounter horses on the road, and to give riders plenty of room.

To demonstrate best practice in driving past horses on the road, BHS have produced a new and helpful video.

New data published examines the incidents reported to the award winning BHS’s horse accidents website. It reveals between November 2010 and 1st March 2016, 36 riders were killed as a result of road incidents involving horses that were reported to the charity.

Released to coincide with the launch of a new BHS campaign, the data also highlights that the charity received a total of 2,070 reports of road incidents involving horses during the same period. The Dead Slow campaign urges drivers to slow down to 15mph when they meet a horse and rider on the road. The BHS says that 75% of accidents happened because the vehicle passed the horse without allowing enough space, claiming that ‘a lot of people aren’t sure how to safely pass a horse when driving’.

Related news, events and information

Slow down in Ashdown forest

1 June 2006 – A campaign to tackle speeding across Ashdown Forest, in East Sussex has been launched. During 2005, speeding...

Department for Transport launches latest THINK! campaign

11 October 2014 – The Department for Transport has launched its latest THINK! road safety campaign today to warn drivers of the...

Getting young drivers back on the roads - in safety

26 April 2013 – Ahead of a recent parliamentary debate and in the context of the promised Green Paper, PACTS has issued a...

Scary stats about sleepy drivers

16 May 2013 – Business Champion ALD Automotive reports that an insurance industry survey of over 2,500 drivers, suggests that...

Celebrity support for RoadSafe for Parents

3 February 2011 – RoadSafe's new campaign - RoadSafe for Parents - reminds mums and dads of their unique ability to keep young...

AT-WORK DRIVERS URGED TO AVOID TAILGATING AND REDUCE REAR END COLLISIONS

1 May 2008 – New research by UK road safety charity Brake suggests that at-work drivers are significantly more likely to...

New 'Business Champion' - Fostering Solutions.

12 May 2010 – Fostering Solutions extend caring ethos to at-work driving to gain Government 'Business Champion'...

Names in Lights

26 February 2010 – A bold new £3.5M THINK! campaign to cut motorcyclist was launched today. Motorcyclists will see their names up...

3m takes a ‘giant step’ to secure road safety ‘business champion’ status

10 July 2009 – Diversified technology company 3M played its part in helping astronaut Neil Armstrong become the first man to...