How Generation Alpha will experience mobility

1 February 2019

Felix Schlereth writes for 2025 AD.

How will our children experience mobility? What will remain of today’s cars after the revolution of shared autonomous electric vehicles? As futurologists, we look for weak signals and cross-industry cases to find likely scenarios of the autonomous world.

Four wheels and a fully-charged battery – everything else depends on the ability of service providers to find appealing use cases. But how can they find these use cases? You cannot just ask customers what they want, can you? Well, whenever a disruptive technology like AD comes along, it seems that market research only provides a very limited insight into how customers will adapt. With regard to recent crashes, it seems like the customers have lost their appetite for AD anyway.

The people interviewed were mostly the generation of life-long-car owners who are not happy about machines taking over the steering wheel. But there is a totally different mobility generation ahead of us. This generation doesn’t care about horse power or tyre sizes, but is more interested in ease of use, purpose and experiences. There is no question that their mobility habits will be totally different, especially because they are already growing up in a world of seamless technology and abundance.

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