Home Menu Search

More cars should have life-saving technology

14 July 2010

RoadSafe supported the annual eSafety Challenge, which called for more cars to have life-saving crash avoidance technologies installed.

New research presented at the Challenge, held in Milbrook, UK, on 13 July 2010 shows that despite rising awareness of life-saving crash avoidance technologies, too few cars have crucial eSafety systems fitted. Thousands of lives could be saved if these systems were more widely used.

Across the five biggest European markets, installation rates for eSafety systems such as the anti-skid device Electronic Stability Control (ESC) are still too low. In particular very few small cars have ESC installed as standard. In the mini class, the majority (83%) are sold without ESC, new figures show.

New cars today are much safer than they were 10-15 years ago thanks to improved crash test standards, crumple zones, seatbelts, and air bags which help protect occupants in a crash. Under the latest technological developments, so-called active safety systems can help prevent accidents from happening in the first place.

Devices such as ESC have the potential to save 4,000 lives and 100,000 injuries annually in Europe alone. In Germany, research shows that as much as €330 (£275) million could be saved by preventing small rear impact accidents and that almost three out of four rear impact accidents with injuries and fatalities could be avoided with the 100% introduction of Advanced Emergency Braking Systems.

Despite these findings, many businesses are allowing employees to drive company cars without eSafety systems. The result is that thousands of lives which could be saved, will be lost in preventable crashes, warns eSafetyAware. The problem is compounded by the fact that with company cars, duty of care features on only 28% of purchase policies, bellow other factors such as comfort, cost, and fuel economy.

Click here to see Anglia Regional News of the Challenge event.

The annual Challenge is organised by eSafetyAware and supported by The FIA Foundation for the Automobile and Society

Related news, events and information

Britain in The Slow Lane when Adopting e-Safety Technologies

1 June 2011 – Fleets and private new car buyers in Britain are in the slow lane compared with some other European countries...

#StopThe Crash: promoting the use of crash avoidance technologies

28 July 2020 – #StopTheCrash is a multi-stake partnership that promotes the use of crash avoidance technologies. Electronic...

#StopTheCrash campaign launch in India during inaugural Global NCAP World Congress

26 September 2018 – For the first time in India, the #StopTheCrash Partnership will host a live demonstration of crash avoidance...

eSafety Challenge 2011

13 May 2011 – The eSafety Challenge is an annual event that promotes and highlights the life-saving potential of advanced...

#StopTheCrash Campaign for car and motorcycle safety launches in Indonesia

20 November 2019 – For the first time in Indonesia, the #StopTheCrash Partnership hosts live demonstrations of crash avoidance...

Electronic Stability Control Saves Lives

25 March 2007 – eSafetyAware! seeks to accelerate the market introduction of such life-saving technologies by organising...

Consumers International has joined the #STOPTHECRASH partnership

20 January 2016 – Consumers International (CI), the voice of the world's consumers, has joined the #STOPTHECRASH partnership led...

Malaysia Announces Electronic Stability Control Legislation

29 November 2016 – The Malaysian government today announced its intention to legislate for the introduction of electronic...

Save lives and increase profit

13 July 2010 – Fleet managers and decision makers are losing out financially by overlooking safety. Research, released by...