Registration open for tyre safety month campaign materials

17 August 2010

TyreSafe has has point of sale materials ready for Tyre Safety month, which takes place this October. These include a selection of posters for reception and waiting room areas, leaflets, website banner ads and a DVD giving an entertaining guide on how to perform the 20p test.

"Last year we introduced the 20p test which gives drivers a really quick and simple way to check if their tyre tread is safe and legal," explains Stuart Jackson, chairman, TyreSafe.

"We received fantastic feedback from the campaign so this year we have developed it further to specifically target families where many still do not realise just how simple and important tread depth checks are."

By inserting a 20p coin into the main grooves of a tyre, drivers have a good indication of whether they have sufficient and legal tread depth. If the outer rim of the coin is visible when placed into the main tread grooves, the tyres may be illegal and should be checked by a qualified professional.

Current UK law requires drivers to have a minimum of 1.6mm of tread across the central three-quarters of the tyre, around its whole circumference. Drivers failing to meet these requirements face fines of up to £2,500 and three penalty points for each illegal tyre.

In addition to providing campaign materials to the trade, TyreSafe is encouraging other organisations, particularly those with large fleets, to become involved and promote tyre safety to their own staff and customers. Last year organisations that took materials included many county councils, fire services and driving schools.