Hard Hitting Advertising
A hard-hitting TV and cinema advert showing people being crushed to death in a road crash has been launched in
The graphic ad shows injuries and deaths resulting from a driver speeding, and a young man laid out in a morgue for identification by his bereaved parents.
Related news, events and information
New report highlights regional variations
25 February 2011 – England tops the UK road safety league table with the lowest rate for deaths on the roads, ahead of Scotland...
Astucia announces distribution partnership agreement with Roadcraft and Fleming & Company
1 May 2006 – Astucia has announced the appointment of Roadcraft Safety Products Limited and Fleming & Company as the...
Ireland’s leadership on road safety is “a model for the European Union”
19 June 2019 – Story from the ETSC. Ireland is the winner of this year's European Transport Safety Council Road Safety...
Road Safety campaigns to reduce careless driving and speeding
18 December 2023 – The Department for Infrastructure has announced two road safety campaigns in collaboration with the Northern...
Speed cameras have halved serious accidents
7 April 2010 – The number of people killed or seriously injured at speed camera sites in Northern Ireland has halved since...
TNT Express management drive towards zero fatal accident rate worldwide
7 January 2011 – TNT Express is focusing on achieving a zero fatal accident rate worldwide by taking road risk management...
Proposals to extend new vehicle's first MOT from 3 years to 4 years
24 January 2017 – The Department for Transport is seeking views on whether the age a vehicle gets its first MOT should be...
Excellence in Road Safety Awards
3 November 2023 – The European Commission has announced the 2023 Excellence in Road Safety Awards. The awards recognise the best...
New Northern Ireland law to improve standards for young drivers welcomed
20 January 2016 – Story from RoSPA. The Royal Society for the Prevention of Accidents (RoSPA) has hailed a new law passed in...