Home Menu Search

Parents to Take Responsibility - Think Campaign

24 October 2007

With clocks going back an hour this Sunday (28th October) the Department of Transport THINK! road safety campaign is reminding parents and children to 'Be Safe Be Seen' as the nights draw in.

In 2006 over 100 children aged 4 - 11 were killed or seriously injured while walking in London . The 'Be Safe Be Seen' campaign aims to educated children about the need to use roads safely, to wear bright or reflective clothing and to make sure bikes are properly equipped for use in the dark.

Parents should set a good example to their children when they are out and about with them, whether they are walking, in the car or cycling.

Around 11,500 children are killed or injured on Britain 's roads in 2006 as pedestrians, cyclists or car passengers.

The CopyCat campaign aims to raise parents' awareness that they have a responsibility to teach their children road safety and can do so by setting a good example.

Full details here

Related news, events and information

New child resources for parents, teachers or communities

17 October 2011 – Despite its successin casualty reduction, in Britain more than 19,500 children were injured on the roads and 55...

Facts about road accidents and children

18 June 2013 – The AXA RoadSafe 'Facts about road accidents and children' report released on 18th June marks 10 years since...

Ask your children for criticism this Christmas

17 December 2010 – Encouraging children to assess your skill and behaviour behind the wheel may sound like asking for trouble, but...

One third of motoring parents are unsure of child seat laws

18 September 2007 – New research from Churchill reveals a third (32 per cent) of motoring parents are unaware of the changes to the...

Mobiles causing child pedestrian accidents

14 September 2013 – The report, written by AXA Insurance and road safety partner RoadSafe, highlights the danger to children of...

DFT Road Casualties Great Britain 2006: Main results

28 June 2007 – The Department for Transport has today published National Statistics on road casualties in Great Britain in...

Seven per cent fall in GB Road Casualties brings total deaths below 3000

1 July 2008 – The Department of Transport has today published National Statistics on road casualties in Great Britain in...

Britain's first Road Safety Index is launched

30 August 2013 – As part of the Axa RoadSafe Schools campaign - a collaborative initiative between AXA and the organisations...

Good Egg campaign highlights extent of car seat problem

3 February 2011 – More than half of the UK's children are incorrectly transported in cars, according to the results of a survey...