Business Champion T- Mobile saves 400,000 pounds

28 November 2008

Accident management reports from the Leasedrive Velo Group show that its client and one of the world’s largest mobile operators and service provider of choice for 16.8 million customers in the UK, has seen its road traffic crash rate drop by 20% in 2007 over 2006 and cost of accidents fall by 49% in the same period, saving T-Mobile £400,000.

Commercial director, Roddy Graham at independent leasing and fleet management company Leasedrive Velo, said: ‘The savings made stem from our introduction of Green Road Technology, a revolutionary in-car drive diagnostic system that has really made an impact and differentiated T-Mobile from other organisations. This is backed up by a total risk analysis safety management system complete with full audit trail.’

According to Nigel Wilkinson, head of health, safety and environment at T-Mobile UK, a ‘business champion’ under the Driving for Better Business programme: “The highest risk work activity at T-Mobile is driving and, aside from the occupational road risks and corporate social responsibilities involved, the financial costs are not inconsiderable. Last year, the total fleet road traffic accident rate was down to 34% and total repair cost savings for 2007, including lost productivity, administration and hire car costs, amounted to over £400,000, a significant return on investment.’

The average number of unsafe manoeuvres per driver halved from 81 in December 2006 to 41 a year later and speeding events were reduced by 25%. Secondary benefits included a fuel consumption improvement of 3% over 2006, leading to fuel savings of over £20,000, with associated CO₂ emission reductions.

Green Road Technology is a revolutionary telemetrics device, which provides drivers with relevant information to modify their driving styles. Once the engine is started, on-board sensors rate 120 driving manoeuvres based on measurement of speed, cornering, handling, lane changes and braking manoeuvres. Information is fed directly to a visual LED light display mounted on the dashboard. Each unsafe manoeuvre is registered on the display within fractions of a second to give the driver instant real-time feedback. The data is transmitted by GPS and logged on a database. Each driver can then view the information over the internet via their own private log-in. They can analyse each journey and identify where they made unsafe manoeuvres and modify their driving behaviour accordingly.