Stakeholder enagagement at the heart of new Scottish Speed Campaign

1 March 2021

Backing a new national marketing campaign – focusing on speed reduction launched in Scotland is a Stakeholder Hub, home to social media assets and other campaign materials for digital and print.

The Scotland-wide campaign is running across multiple platforms including TV, radio and digital. It highlights some of the excuses commonly used by drivers to justify their speeding behaviours, while reminding those behind the wheel that, if they’re caught, they could face severe penalties. The campaign also urges drivers to consider the ‘devastating consequences’ a collision can have on the lives of many – including the driver, their family, the victim’s family, the emergency services and witnesses.

Speed is a key priority for the Scottish Government, and an ‘integral part’ of its  newly-launched Road Safety Framework to 2030.