THINK! Restart Activity

10 August 2020

THINK! has launched a new series of social films in response to easing of Covid-19 restrictions and high-risk young male drivers returning to busier roads. 

Supporting the Government’s Safer Transport Campaign, the activity reinforces key road safety messages on speeding, drink, and mobiles, prioritising those at highest risk on the road. Young males aged 17-24 are four times more likely to be killed or seriously injured compared to car drivers aged 25 and over. 

It has created 3 videos in collaboration with SPORTbible  highlighting the importance of safe behaviours behind the wheel as young drivers return to the road. Building on the return of live sport and our audience beginning to get back on the road to meet up with friends, the videos feature legendary football commentator Jonathan Pearce. 

To accompany these videos there are a series of bitesize films tackling mobile phone distraction, speeding and drink driving targeting our priority audience, with paid activity running on channels including Snapchat, Instagram Stories and a Twitter sports partnership.  

You can access and share the videos here.