Where will your tyres take you today?

11 March 2024

TyreSafe, has announced the launch of its Spring campaign, titled “ Where will your tyres take you today? ” The campaign aims to raise awareness about the critical importance of tyre safety and encourage motorists to perform regular checks to ensure safe journeys.

The campaign is underpinned by alarming statistics, and a case for action that demonstrates there is a concerning lack of knowledge and understanding about the potential disastrous consequences that driving on defective tyres could have. 

– Over 6 million tyres in the UK have illegal tread each year, risking fines of up to £2,500 per tyre and 3 penalty points.

– Over 2 million MOT failures occur each year due to tyre defects, with one million classified as dangerous.

– 152 people are killed or seriously injured in accidents related to defective tyres every year, a figure on par with mobile phone-related incidents.

– 1 in 5 vehicle breakdowns on motorways and A roads result from tyre defects, equating to roughly 50,000 breakdowns annually on the motorway network alone.

TyreSafe’s Spring campaign plays on the sense of adventure and exploration that comes with the warmer weather, and with that an increase in road trips and days out. The campaign uses the A.C.T acronym – Air pressure, Condition, Tread to give a practical and accessible means to performing checks without the need for special equipment. By taking proactive steps to maintain tyre safety, motorists can prevent accidents, breakdowns, and unnecessary expenses.