Drink Drive Campaign
UK has made great progress in reducing drink driving. However, DfT research shows that a minority of people are still prepared to have ‘a couple’ before getting in the car. This behaviour is more common among men aged 18-34. Its new campaign specifically targets this behaviour by using the statistics ‘a second drink could double your chances of having a fatal collision, THINK!’.
Resources have been prepared for stakeholders to use in their own campaigns. Copyright for the posters and films has been granted for use in PR (ie news in broadcast, print and online media) and educational purposes and without making a profit. More details are available here