Home Menu Search

Media Advocacy Toolkit is launched

26 July 2016

In late 2015, GRSP launched its multi-section Advocacy Toolkit, to help in providing clear direction and strategic planning to advocacy campaigns. The toolkit, which is specifically tailored to advocacy on road safety policies and implementation, includes guidance on topics such as political mapping, strategic planning, campaign monitoring and evaluation and building an advocacy partnership.

Now to provide further assistance to organisations interested in conducting advocacy campaigns on road safety policies and implementation, GRSP in collaboration with the Global Health Advocacy Incubator at the Campaign for Tobacco Free Kids, has added a further nine tools that specifically focus on conducting a media advocacy campaign.

The new tools, which can be found on the GRSP Advocacy Resource Centre  include a comphrehensive overview document titled 'Elements of a Media Advocay Campaign', as well as a range of specific tools with tips, guidance and templates on topics such as developing a media advocacy action plan, selecting target audiences and messengers, developing key messages and specific tips on executing media advocacy tactics such as press conferences, radio and tv talkshows, opinion editorials and digital media advocacy.

Related news, events and information

Join the Global Road Safety Campaign #SlowDown

6 March 2017 – The Fourth United Nations Global Road Safety Week will be held from 8-14 May 2017. This Week will focus on...

Road Safety Grants Programme now open

31 January 2017 – The Global Road Safety Partnership has launched the Round 11 Call for Proposals under the Road Safety Grants...

The World Day of Remembrance for Road Traffic Victims 2017

31 October 2017 – The World Day of Remembrance for Road Traffic Victims 2017 will be held on 19th November 2017. This year's...

Call for Proposals open: Development of a Road Safety Education Resource

27 February 2018 – Together with Michelin Corporate Foundation and Fondation d'entreprise Total, GRSP has launched a Call for...

Advice for Global Road Safety Week

24 March 2017 – In the context of the Fourth UN Global Road Safety Week , WHO has released Managing speed . The document...

World Health Organization free online course.

19 April 2017 – The World Health Organization (WHO) in collaboration with Johns Hopkins International Injury Research Unit...

Driving for Better Business Campaign - new resources

6 September 2017 – The campaign which now forms the core element of the Highways England business outreach programme is developing...