Home Menu Search

More cars should have life-saving technology

14 July 2010

RoadSafe supported the annual eSafety Challenge, which called for more cars to have life-saving crash avoidance technologies installed.

New research presented at the Challenge, held in Milbrook, UK, on 13 July 2010 shows that despite rising awareness of life-saving crash avoidance technologies, too few cars have crucial eSafety systems fitted. Thousands of lives could be saved if these systems were more widely used.

Across the five biggest European markets, installation rates for eSafety systems such as the anti-skid device Electronic Stability Control (ESC) are still too low. In particular very few small cars have ESC installed as standard. In the mini class, the majority (83%) are sold without ESC, new figures show.

New cars today are much safer than they were 10-15 years ago thanks to improved crash test standards, crumple zones, seatbelts, and air bags which help protect occupants in a crash. Under the latest technological developments, so-called active safety systems can help prevent accidents from happening in the first place.

Devices such as ESC have the potential to save 4,000 lives and 100,000 injuries annually in Europe alone. In Germany, research shows that as much as €330 (£275) million could be saved by preventing small rear impact accidents and that almost three out of four rear impact accidents with injuries and fatalities could be avoided with the 100% introduction of Advanced Emergency Braking Systems.

Despite these findings, many businesses are allowing employees to drive company cars without eSafety systems. The result is that thousands of lives which could be saved, will be lost in preventable crashes, warns eSafetyAware. The problem is compounded by the fact that with company cars, duty of care features on only 28% of purchase policies, bellow other factors such as comfort, cost, and fuel economy.

Click here to see Anglia Regional News of the Challenge event.

The annual Challenge is organised by eSafetyAware and supported by The FIA Foundation for the Automobile and Society

Related news, events and information

Malaysia Announces Electronic Stability Control Legislation

29 November 2016 – The Malaysian government today announced its intention to legislate for the introduction of electronic...

Twelve major Chinese car brands have announced decision to fit all models with ESC

18 October 2017 – Story from Global NCAP. Twelve major Chinese car brands announced today their decision to fit all new models...

Consumers International has joined the #STOPTHECRASH partnership

20 January 2016 – Consumers International (CI), the voice of the world's consumers, has joined the #STOPTHECRASH partnership led...

Life Saving Car Testing celebrates 20th anniversary

2 February 2017 – As Euro NCAP celebrates its 20th anniversary we should acknowledge its contribution to saving 182,000 killed...

Front crash prevention slashes police-reported rear-end crashes

8 February 2016 – Vehicles equipped with front crash prevention are much less likely to rear-end other vehicles, IIHS (Insurance...

Stop the Crash Partnership to make car safety a ‘deal-breaker’.

9 May 2017 – UK motorists are being urged by the Stop the Crash Partnership to make car safety a 'deal-breaker'. This comes...

The Three Life-Saving Questions

4 May 2016 – The three life saving questions which need to be asked by new car buyers or those responsible for providing...

Euro NCAP Premieres First Rating with Pedestrian Detection

26 April 2016 – Story from Euro NCAP. ​The Toyota Prius is the first car to have undergone Euro NCAP's newest testing of...

Newly available research shows massive crash reduction is possible

22 August 2017 – The recently updated evidence available on The Road Safety Observatory shows the significant effect of...