Home Menu Search

Free soft drinks for designated drivers

1 December 2010

RoadSafe supports Coca-Cola's Designated Driver campaign

How do you know if you have had too much alcohol to drive? Judging your blood alcohol level is difficult, and it is easy to drive over the limit without realising.

The simple solution is for friends and families to take it in turns to forego alcohol and drive to parties if taxis or public transport are unavailable.

To make it easier for designated drivers over the festive period, Coca-Cola is offering buy-one-get-one-free on soft drinks in more than 8,000 pubs across the country.

Road Safety Minister, Mike Penning, launched the campaign from a pub in London:

"Last year 380 people were killed in accidents where the driver was over the limit. That is why our message is clear: don't drink and drive."

Designated drivers should ask at the bar about how to take advantage of the offer at participating pubs.

Police drink drug drive campaign

The Association of Chief Police Officers (ACPO) has started its Christmas campaign too. It is warning partygoers to think before they drive the morning after a big night out.

ACPO says police forces across the UK will once again be working to keep our roads safe by detecting drivers under the influence of drink or drugs.

The police say the crackdown follows last year’s highly successful enforcement activity, which saw more drivers than ever being stopped over the holiday period. During the campaign, 223,423 drivers were tested, resulting in more than 7500 arrests.
 

Related news, events and information

Call for mandatory alcohol interlocks in vans, lorries and buses across the EU

21 February 2018 – The EU should require alcohol interlocks to be fitted in all new professional vehicles and retrofitted to cars...

Drink-drive crashes increased dramatically in 2016

8 February 2018 – The number of people killed or injured through drink-drive crashes in England increased dramatically in 2016,...

New course to educate drink drivers of the dangers of drug driving

2 November 2016 – Story from Fleet News. The Department for Transport is trialing the addition of drug driving education to the...

Drink Drive casualties remain high

8 August 2017 – Final estimates for 2015 show that 200 people were killed in collisions in Great Britain where at least one...

Lower drink-driving limit has ‘little effect’ on road deaths in Scotland

11 October 2018 – Researchers from the University of Strathclyde found that the lower limit for blood alcohol content (BAC) in...