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Admiral backs Young Driver

13 January 2014

Insurance company Admiral has given its backing to the UK’s largest young driver education programme, which offers lessons to 11-17 year olds.

Although it has supported Young Driver since it started in October 2009, Admiral has just announced that it is to take over from SEAT as title sponsor of the programme, which it says will reduce the accident rates of newly qualified drivers.

This comes on the back of a 35 per cent increase in Young Driver lesson sales in 2013 compared to the previous year, with 125,000 lessons now delivered since the programme started.

Although RoadSafe welcomes the approach being taken by Admiral, we draw attention to the recent research published by TRL which shows that although provision of pre-driver education and training is widespread, evidence of effectiveness is absent.

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